PHP 20000 per month
Visual designers are in demand, but how does the job differ from more well-known design roles like graphic designer or web designer? We’ve got the scoop on this hot job.
Once upon a time, when embarking on a design career path, there were two choices: graphic designer or web designer. Today, there are many flavors on the design job menu, from UX designer to digital designer, making it difficult to distinguish which role is right for you or your company. Perhaps the murkiest of all these titles is “visual designer,” which sounds like a catchall — and at times it can be. Here, we break down this in-demand yet often ambiguous job.
Just as graphic designer has become a blanket term for those who do print design work, think of “visual designer” as a blanket term for digital. It covers a large spectrum of digital design, but what distinguishes it from other digital design roles is that it’s oriented toward what a user sees on a screen and is less about behind-the-scenes work. In some ways, it’s a hybrid of UI design and graphic design.
- Establish the look and feel for various interfaces, including websites, mobile devices, apps, kiosks, games and wearables
- Work within brand guidelines to create layouts that reinforce a brand’s style or voice through its visual touchpoints
- Design user-centered interaction models, wireframes or screen mockups
- Design logos, icons and infographics
- Closely collaborate with IT and business teams to solve complex issues, like interaction models and data visualization
- Have basic coding knowledge so they can work hand-in-hand with coders
- Create and organize production assets
- Resize assets for different devices — tablet, mobile and web
- Source images (stock photos and video footage)
- Work with a component library
- Work on email marketing items, presentation materials and interactive event materials
- Juggle multiple projects while effectively managing timelines and expectations
- Professional experience and skills